Qingdao's beauty is more than sea deep

City aims for blue-cruise success, even as it begins to spruce up its greenery

Qingdao hopes to transform its oldest port area into an international pleasure cruise hub.

The city, regularly voted in the top 10 of China's most livable cities because of its clean streets and laid-back atmosphere, is also highly popular with overseas tourists. Last year the China Institute of City Competitiveness voted Qingdao the country's "happiest city".

Sixty-two million people, foreign and domestic, visited the city last year, generating 93 billion yuan ($14.9 billion; 10.9 billion euros) for the local economy.

As city officials retune the local economy to draw more on its maritime resources, port officials plan to invest heavily in revamping one of its oldest port areas to become a seafaring tourist haven.

International cruise lines have eyed Qingdao as a docking location since 2011 after 1 billion yuan was allocated to renovate facilities to accommodate cruise ships.

Since then international companies such as Carnival Corp of the US have scheduled occasional stops. The cruise ship Diamond Princess, which services Asia and Australia, is among a handful of ships that regularly berth in the city.

Yao Shuqing, deputy director of Qingdao Port International Co Ltd, says it hopes to double or even triple the number of ships stopping in the city in the years to come.

"We want to become an official stop for cruisers, building a professional service industry for the city. At the moment the port makes no money from the cruises that stop here. But they are a great source of support and promotion for Qingdao. The idea is to build on that and create a port that generates both income and interest in the city from foreign travellers."

The city received a huge publicity fillip when it hosted sailing events during the Beijing Olympics in 2008 and has since received additional exposure as the result of several international sailing events.

The city has been a holiday attraction for Chinese since the 1920s, its sandy beaches regarded as among the country's best.

But it is perhaps the city's namesake beer, Tsingtao, that is most closely associated with it. The beer was first made by German settlers in Qingdao in 1903, and an annual beer festival generates a huge buzz for the second-tier city. Last year, the eight-day festival, held since 1991, drew more than 3.96 million people who consumed 1,200 tons of beer. This year's festival opens on Aug 9.

But even as Qingdao revels in its seaside setting, there are plenty of other things to catch the eye in the city, including redevelopment in the downtown area, the city's greenery and its hills and nearby mountains.

The city's Badaguan Forest Park has undergone massive renovation in a push to emphasize the city's botanical and geographical diversity, and that has been crowned with the International Horticulture Expo, which opened on April 25.

The permanent installation, with a botanical garden boasting 2,000 plant species from across the globe, is expected to draw millions of visitors.

"The Qingdao Botanical Pavilion is one of the best pavilions in the world," says British architect Mike Browell, who helped design the pavilion, after seeing the finished product for the first time in May.

"It is amazing that so many precious trees and flowers from all over the world can be seen in one pavilion. Lots of detailed work has been done to make such a successful expo."

The 1,133-meter Laoshan Mountain, the highest coastal mountain in China, and only 30 kilometers from downtown Qingdao, draws thousands of domestic tourists each year.

toddbalazovic@chinadaily.com.cn

(China Daily Africa Weekly 05/30/2014 page16)