China's national liquor Kweichow Moutai is gaining popularity in Namibia as a result of the company's launch of a brand promotion initiative in the capital Windhoek on Nov 20.

A company delegation led by general manager Li Baofang was in Windhoek on that day. The visit shows the ambition of Moutai Group to enter the African market, following its similar branding initiative in Cape Town, a port city in South Africa.

The business delegation of Kweichow Moutai visit Namibia on Nov 20. [Photo provided to chinadaily.com.cn]

"We would like to push forward the sustained and steady development of overseas markets to make Moutai a global first-class brand," said Li.

Chinese Ambassador to Namibia Zhang Yiming described the leading liquor maker as "a pride of the world" during a welcoming dinner for the Moutai delegation.

"The African trip of Moutai not only helps the company look for investment opportunities in Namibia, but also promotes economic and cultural exchanges between China and Namibia," said Zhang.

A welcoming dinner for the visiting Moutai delegation is held in Namibia on Nov 20. [Photo provided to chinadaily.com.cn]

Namibia's Industrialization, Trade and SME Development Minister, Immanuel Ngatjizeko, said Moutai was welcome to set up shop in the country.

"We have an environment conducive to their business to grow and for them to diversify their business into areas other than liquor. They are welcome," said Ngatjizeko.

The next stop for the businesses delegation is expected to be Mozambique.