Q&A: A British designer brings modern feel to traditional Chinese crafts

Q: Did you encounter any problems while finding those craftsmen, say, language problems? Could you tell us more about the whole story?

A: When you approach a project like this you know you are going to face an endless stream of issues. The challenge is to face them in a manner you think would be best for all the parties. You need to remain sensitive to the needs of all those involved in the process, yet aim to achieve your vision. Language is always an issue but with the help of modern technology the gap is closing. We used WeChat thought the project, the instant translate on this app is amazing.

Of course there are also cultural issues, and the issues of tradition. The way I think of the craft is less traditional and more globally orientated, and the way we have applied the traditional techniques is completely new to our partners, so there is an element of risk involved throughout the process.