One foundation, two goals

Established in 2002 as a stage for international luxury brands to host their debut shows in China, Shanghai Fashion Week has in recent years evolved into a multi-dimensional event incorporating not only runway shows, but also trade fairs, industry forums and a weekend-long party that is accessible to tens of thousands of visitors.

The event has also repositioned itself as a middleman who helps connect domestic designers with buyers and retailers from around the world. Last year, Lyu Xiaolei, vice secretary-general of SFW, vowed to build the event into "Asia's largest fashion season for buyers to place orders".

"Every project we plan and put on our already packed calendar is aimed at getting our designers more involved in the business world and boosting their sales," said Lyu.