She's got game

One of the reasons behind the rise in the female gamer population, according to Kern Zhang, the senior customer manager at mobile analytics firm App Annie, is the mobile internet boom.

"Unlike console-based games that usually require a long period of participation, mobile games are notably appealing to women as they are light, fun and particularly highlight their emotional demands," said Zhang in an interview with China Daily in June.

"And the detailed game graphics activate players' natural desire to share, especially their sharing of opinions on social networking sites."

The growth in the number of female gamers in China mirrors the global trend. Over in the United States, the world leader in the gaming industry, female players accounted for 62 percent of total mobile game users in 2017, according to San Francisco-based mobile game information provider Chartboost.

App Annie revealed survey findings in February which showed that the market size of tile-matching games, which is mostly played by women, has overtaken that of strategy games, which are male-dominated.