Discovering Rwanda's rewards

She says African destinations popular among Chinese are South Africa, Kenya, Tanzania and Morocco. Most Chinese take group tours to these countries.

But few agencies offer group packages to Rwanda.

"Cost is the main reason," she says.

"The $1,500 gorilla-tracking trek is too expensive for ordinary travelers. So, it's better to book a customized trip or contact a local travel agency for itineraries in advance."

She suggests visitors to Rwanda also visit neighboring countries, such as Kenya and Tanzania, to diversify their trips.

"Experienced outbound travelers, who've already visited Europe and the United States, are more likely to travel to Africa, which is farther away and more expensive. Many choose Africa as a destination for luxury travel."

The destination appeals to everyone from young adults who enjoy adventure to elderly people who like photography, she says. However, it may not be ideal for kids, since it takes about four or five hours to drive between major destinations.

"The biggest advantage is that it's very safe," says Ye Xiaochen, an architect from a State-owned company in Beijing, who has worked in Rwanda for over half a decade.