Children's book introduces Dubai
In 2017, China was the fifth-largest source market for Dubai's tourism industry, with the emirate welcoming 764,000 visitors, an increase of 41 percent over 2016.
The destination has continued to see an increase in the number of Chinese travelers, the fourth highest contributor of tourists to Dubai so far this year, according to Dubai Tourism.
Dubai has adopted a set of "China ready" initiatives to welcome Chinese travelers.
In addition to the easing of visa-on-arrival norms for Chinese travelers in 2016, Mandarin-speaking tour guides and payment schemes, including UnionPay, Alipay and WeChat Pay, are increasing.
Chinese festivals have also been highlighted to welcome Chinese travelers, such as the Lunar New Year celebrations.
In addition, Dubai Tourism is working on upgrading the current Dubai City Experience WeChat mini program to enable an artificial-intelligence customer-service function.
"We will continue to partner with top Chinese brands such as Tencent, Fliggy and Huawei to promote Dubai as a top destination, and invest in unique campaigns to enhance our offerings and welcome Chinese guests to the city," Alkhaja says.
Dubai possesses a large number of attractions suitable for families and children. In addition to the world's tallest building, the Burj Khalifa, the world's first "seven-star" hotel, the iconic Burj Al Arab, and the Atlantis Hotel resort with its water parks and aquatic attractions, another popular location is the Dubai Aquarium and Underwater Zoo.
Located in the sprawling Dubai Mall, the Dubai Aquarium and Underwater Zoo is the largest aquarium and indoor underwater zoo in the world.
The IMG Worlds of Adventure also allows children to play and experience exciting adventures.
"This book project is really unique because it allows Chinese travelers to experience Dubai, even before their visit. So again, for us, partnering on this book was a natural fit and we look forward to being able to welcome these children and families to Dubai," Alkhaja says.
