Nestlé introduces pop-store in Beijing

Nestlé China's coffee unit reached a double-digit growth last year, with growth in all segments, highlighted by ready-to-drink coffee and capsule coffee.

Soluble coffee, which takes a large percentage of its total coffee business, has focused on innovations to bring new varieties and experience to Chinese consumers. This month, Nestlé unveiled a new fruit flavored ice soluble coffee, which is locally developed and tested in China with an intention to win young consumers this summer, said Guven.