Makeup fridges a hot item among youth

Different from refrigerators used to keep food, vegetables and fruits fresh, specially designed refrigerators for cosmetic products have become popular among Chinese youngsters as they pay more attention to appearance.

Better financial conditions have allowed Chinese youngsters to spend more time on their faces and also learn how to do makeup from others, such as online makeup bloggers.

The tiny, colorful makeup fridges used by these bloggers to store cosmetics such as masks, creams and perfumes at a constant temperature in the scorching hot summer have rapidly gained popularity among youngsters.

Although the price of a refrigerator for cosmetics is much higher than an ordinary one, from some hundreds to thousands, some youngsters are still willing to pay for it.

According to data from e-commerce platform Tmall, the proportion of new buyers grew at 99.26 percent. Of them, 40 percent were born after the 1990s and the majority lived in second-tier cities.

A young woman surnamed Zeng, from Xiamen, East China's Fujian province, said she purchased a fridge to protect her makeup from deteriorating due to high temperatures.

However, given cosmetics are tested to hold up at room temperatures, some netizens have expressed their doubts about the need for such items and considered them unnecessary.

Deng Jingkun, an expert on cosmetics in Xiamen, said that in most cases, cosmetics should be preserved according to the instructions on the package, with no need to keep them in a special fridge, but facial masks and aloe vera gel would be suitable for such storage.