A press conference for the 3rd Shanxi (Fenyang Xinghuacun) World Wine Cultural Expo, and the 2019 Shanxi Xinghuacun Spirits Selection by Concours Mondial de Bruxelles, takes place in Fenyang county, in Shanxi province, on July 3. [Photo/people.com.cn]

Fenyang county, the famous liquor region in Lyuliang city in Shanxi province, will host the 3rd Shanxi (Fenyang Xinghuacun) World Wine Cultural Expo – as well as the 2019 Shanxi Xinghuacun Spirits Selection by Concours Mondial de Bruxelles – in August and September, according to a press conference on July 3. 

The first event, scheduled for Aug 21-25, will add a comprehensive wine culture exhibition area that is based on exhibition layouts of the past two sessions. With its theme "Cheer for Fenyang, Taste the World", the expo will organize 10 major events including a wine tasting party, a forum on Chinese spirits, and an investment promotion. 

The seond major happening -- the Shanxi Xinghuacun Spirits Selection by Concours Mondial de Bruxelles – will be held on Sept 19-22. Fenyang county has collected 1400 kinds of liquor samples from all over the world in the runup to the event. More than 90 judges are to take part in their evaluation, said Liu Jinping, deputy mayor of Lyuliang city, at the press conference. 

Fenyang county has long been committed to establishing a core production area for mild aromatic Chinese spirits for export, with liquor production exceeding 130,000 tons and the output value amounting to 11.4 billion yuan ($1.66 billion) in 2018. 

The county has 72 brewing companies and four nationally prominent liquor brands, including Fenjiu and Xinghuacun, and 19 leading provincial brands.

It invested 25.12 billion yuan in developing the Fenyang Xinghuacun Economic and Technological Development Zone, the only development zone led by the liquor industry in Shanxi province. 

To date, the development zone has attracted 47 wineries and its production capacity for mild aromatic Chinese spirits has topped 200,000 tons, accounting for over two thirds of the total from Shanxi province.