'Volunteer' is the common name for Yanqi speakers

When it comes to expanding people's minds, the hotline number of the ZS Institute has been busy since becoming operational at the end of August. Many call the number to hear the gentle but firm voice of the chief operator, Chen Shuyuan, a retired bank clerk from Jilin province in Northeast China.

Within 71 days, she convinced nearly 2,000 colleagues to subscribe to the official WeChat account of the ZS Institute or download the app through the hotline number. 662 off-site classes holding study meetings bought more than 10,000 copies of "Cultural Confidence and National Rejuvenation", and nearly 100 business leaders were invited to attend the forum. All these actions aim to help more people calling the hotline discover themselves, purify their souls and build their families through learning the Chinese culture.