App star

A book on China's geography, based on articles published by a WeChat account, is a hot seller, Wang Ru reports.

On Nov 17, 2016, Geng Huajun went to bed after posting an article titled "What would you see if you made your way to Mount Everest's summit?" on his WeChat account, Institute for Planets.

When he got up the next morning, he was surprised to find the article had become popular overnight. It was read over 3 million times and earned the account some 60,000 followers.

Before that, Geng ran the untitled account to popularize geographical and cultural knowledge by himself as a geography lover. And his account only had 2,000 followers.