Stimulating success with Chinese brews world over

To adapt to the local markets, the intensity of the tea products exported is adjusted according to the taste and drinking habits of the target markets. Chinatea established standards for export of green tea and chunmee green tea, with focus on criteria like color, appearance, taste, and aroma of the tea leaves.

The company selects its exclusive agents with strongest distribution capabilities, to ensure the stability of channels in a single market. The company also provides its customers with high-quality pre-sales and after-sales services. By maintaining communication with customers frequently, it can adjust product quality and packaging in a timely manner, based on customer feedback.

"In the rapidly evolving internet era, we introduced e-commerce channels, to offer diversified choices to our clients as well as consumers," said a Chinatea executive who declined to be named.

Chinatea is now planning to shift emphasis to green tea consumption markets in West Africa and North Africa. It also intends to explore deeper in the Southeast Asian, European and American markets, to expand the overall scale of its international business.

Yu said Chinatea is setting a good example for China's tea exports. In the future, better use of science, technology and innovation could help boost exports, he said.

"Besides, China can do a better job in biological control, to offer global tea consumers trust in Chinese tea products."

Yang Jiangfan, team leader of the tea study project in Fujian province, said: "The quality of tea products is the foundation of China's tea exports. Quality control along the whole industry chain, and high standards are very important."