China's youth enchanted by performing arts

Concertgoers

The report named the top three artists of 2019 whose concerts drew the biggest crowds. They included Taiwan pop singersongwriter Jay Chou, Taiwan rock band Mayday and mainland singer-songwriter Zhang Jie. These artists are all well established in the music industry.

In 2019, young artists became the mainstream attraction in the market, such as Modern Brothers.

Led by vocalist Liu Yuning, 30, the band launched its first nationwide tour in 2019. Liu rose to fame in 2018 on short-video app Douyin, which is known as TikTok outside China.

The top five Chinese cities with the most consumer power were Shanghai, Beijing, Hangzhou of Zhejiang province, Shenzhen and Guangzhou of Guangdong province.

"On the whole, ticket sales of concerts held in the southern part of China were higher than concerts held in the northern part of the country," the report said.

More consumers were willing to travel for shows, which made cross-city consumption, especially in the concert category, grow rapidly last year.

For example, 92 percent of the audience watching a concert celebrating the sixth anniversary of TF Boys, a three-member Chinese pop group, which was held in Shenzhen on Aug 10, came from different cities across the country.