What top execs say about CIIE
A1 We choose "Dole Sunshine Orchard" as the theme for this year's CIIE. I believe our booth, full of sunshine and fruit, will be very eye-catching. We brought 52 products from 12 countries to the CIIE. Among them are 13 new products, including the Philippine avocado exclusively supplied by Dole and the Brazilian melon.
In June, Dole and Shanghai Disney Resort announced the signing of a multi-year strategic alliance agreement. The deal made Dole the official fruit sponsor of Shanghai Disney Resort. Dole and Shanghai Disney Resort will jointly launch a new blueberry gift box at CIIE.
A2 This year, we relaunched our brand on a global scale and announced six important promises that consider people, planet and prosperity to the world. We want to bring high-quality nutrition to a billion people and hope to protect the environment and the earth we live in through our efforts. Just like our slogan, Dole Sunshine For ALL. We look forward to presenting a more comprehensive and creative metropolis at the third CIIE. We hope that through such an influential expo we can get in touch with more purchasing enterprises and get more media exposure. And let more Chinese people get to know and like Dole products.
A3 The CIIE is so far the world's first national-level exhibition based on imports. That focus has encouraged countries around the world to strengthen trade and build cooperation. For powerful brands, the CIIE is a stage to introduce their latest products to China. Chinese companies at the expo also benefit from access to cutting-edge technology and high-quality products from all over the world.
A4 Reports show that China's retail market for fruit is about 640 billion yuan, of which imported fruit accounts for 60 billion yuan. Driven by five to six major fruit categories, the scale of imported fruit market will continue to grow substantially in the next five years and reach 110 billion yuan by 2024.
We not only specialize in imported fruits; we also cooperate with domestic farms that meet Dole's standards and have sustainable supplies of fruits and vegetables. We've also started selling freshly cut fruit in China this year. That includes freshly cut pineapple, pineapple honey and pomegranate among other fruits. We are very confident about the fresh food market in China.
A5 China is far ahead of most other markets when it comes to e-commerce and fresh fruits. There are also some amazing deciduous fruits grown in China, such as fuji apples, pears and peaches. Those fruits can contribute to our goal of distributing more high-quality fruit to people around the world.
