HK firm finds haven in Greater Bay Area

Noting the accelerated digital transformation brought on by the pandemic, Pun is sanguine about the industry's future development.

Pun plans to double down on the company's research and development, bringing in the emerging technology of 5G, artificial intelligence, and wireless technologies.

The company has already started a project to develop wireless chips on its own, a key part of its strategy of production upgrades. The project aims to produce 600,000 chips by the end of this year, Pun said.

Eyeing the Greater Bay Area

Long before the landmark Guangdong-Hong Kong-Macao Greater Bay Area blueprint, Pun had eyed the potential across the border and shifted his career there.

Deeply impressed by the high-definition broadcasting effects of a Beijing Olympics basketball game in 2008, Pun and his partner that year founded a small company that sold HDMI products in Hong Kong. They planned to establish a production and research center in the Hong Kong Science Park two years later, yet were rejected as neither Pun nor his partner had an academic background in engineering, as the park required.

At that time, Shenzhen had already evolved into a high-tech powerhouse of the country, with strong research capabilities, complete manufacturing chains and relatively low costs. So Pun and his partner set up a company in Shenzhen in 2010 for product research and manufacturing, while keeping the original Hong Kong office for product sales and marketing.