Designing success one stitch at a time

His first season was launched in April last year, about the time that Lane Crawford started their support.

"While most of the fashion buyers are conservative about new brands and don't even take a look at us, especially during the epidemic, Lane Crawford recognized JACQUES WEI and placed a large order," said Wei.

Following the leading power in the market, other buyers started to pay attention to the emerging designer Wei, who later stood out from hundreds of designers in the Global Creative Call Out competition by Lane Crawford and was given an award as well as comprehensive support, including a 100,000-yuan ($15,449) sponsorship fund.

"I was surprised to know that I won the award from Lane Crawford to support cutting-edge designers. It enabled me to improve the layout of the show, the model, the backstage, and other aspects of the fashion show so that I had this wonderful display," said Wei.

Wei spent around four to five months preparing the show under special support, but everything became easier than previous times when he had to do all preparation with limited funds.