Children's product expo kicks off in Shanghai

Gong Kangkang, the managing director of Informa Markets Hangzhou, said the new generation of parents have diverse demands but are more picky about the quality and safety of children products.

Gong said the expo aims to highlight new segments in the industry, such as family indoor recreation and children boutique furniture, to help companies find new growth points.

Xu Zhibing, CEO of Jianshi Technology, said that the sales of children and maternity products have been increasing on online platforms, and that internet celebrities and influencers play a big role in the decision-making process.

China currently has 253.38 million people aged 0 to 14, accounting for 17.95 percent of the total population, according to the data of the Seventh National Population Census released in May.