Amazon to continue Kindle support in China

US-based tech giant Amazon.com Inc said on Tuesday it is committed to serving Chinese consumers, who can continue to purchase Kindle e-readers from third-party online and offline retailers, after some media reported the company's Kindle business will withdraw from the Chinese market.

The customer service and warranties provided by Amazon will not change, Amazon said in a statement, adding customer interest in Kindle e-book readers has been high, and some models are currently sold out in China.

Kindle's Tmall flagship store closed at the end of October 2021. Some high-end Kindle products are out of stock at JD's self-operated flagship store.

Amazon shut down its third-party seller services on its Chinese online marketplace in July 2019 and shifted its focus to cross-border e-commerce, cloud services and e-reader devices in China.

Amazon entered China in 2004, when it bought local online shopping website Joyo.com for $75 million. Since then, it has invested in warehouses, data centers and programs to teach Chinese sellers how to get their goods to Amazon customers. Amazon China launched the Kindle in 2013.