Chinese brands help build nation's strength
chinadaily.com.cn |
Updated: 2022-05-11 06:40
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China's homegrown sportswear brand Anta is putting more efforts in products upgrade, store image and consumer experience. The company has grown to the world's third-largest sportswear company from a small family workshop, with revenue hitting 49.3 billion yuan ($7.35 billion) last year.
During the Beijing Winter Olympics, Anta's products gained wide attention, and registered 35 percent sales growth on a yearly basis, per data from Tmall, an online marketplace of Alibaba Group.
