Cloud tourism offers a convenient substitute for sightseers in China

Qiu Yibing, a 21-year-old student from Zhengzhou University, said he has virtually visited a batch of scenic sites around the country thanks to travel livestreams.

"In most broadcasts, veteran tour guides will share details of every attraction and offer a closer view of local customs and intangible cultural heritage. Compared with cursory sightseeing, I got a much deeper understanding of a place in this way," Qiu said.

"Cloud tourism" has not only enhanced the appeal of tourist attractions but brought economic benefits. Many museums reported a rise in sales of their cultural products after livestreaming shows, according to Xinhua News Agency.

Operators of scenic spots have also sold tickets and local specialties during live tours, recouping losses from pandemic-induced shutdown.

Xie Xiangxiang, deputy dean of the tourism department at Hainan University, said the growing popularity of "cloud tourism" has accelerated the digital transformation of the tourism sector.

Besides technologies, tourism enterprises need to focus on digital product development and employee training, ensuring sustained development momentum, Xie added.

Industry experts also pointed out that virtual tourism cannot be a permanent substitute for real traveling experiences despite its advantages.

However, the various livestreams have cultivated a throng of potential consumers and will help the tourism industry's recovery when the pandemic is contained, they said.