Meeting on game industry held in Beijing

A conference on the game industry in China was held in Beijing on Friday.

Jointly hosted by the Beijing Animation and Game Industry Alliance and the Beijing-based tech company FunPlus, the meeting saw representatives from trade agencies and 10 foreign embassies in China, including Hungary, Singapore, the United Kingdom, Japan, France and Canada, discuss the industry's potential.

"We hope to use this conference as a promotional platform to create influential and representative cultural brands, and support and encourage more excellent products and enterprises to actively expand in overseas markets," says Lin Zengwei, an official from the Beijing Municipal Bureau of Culture and Tourism.

Lin adds that the goal is to promote the integration of Chinese game products with the international market and the continued development of the industry in China.

The meeting's organizers aim for it to become a trade and exchange platform for Chinese and foreign cultures as well.

At the meeting, FunPlus shared its games' music and computer graphics with foreign participants and discussed the overseas development and commercialization strategies for the Chinese game industry.

The King of Avalon, a game issued by FunPlus in 2017, is popular in more than 60 countries and regions, with more than 70 million downloads, according to the company.

The animation and game industry in Beijing has seen an industrial chain taking shape, and the variety and quantity of related works have been growing, Lin says.

The market's scale and people working in the industry have both increased.

The export value of animation and game companies in the capital city jumped by 27.12 percent to 57.5 billion yuan ($8.29 billion) in 2021, as compared with the previous year, Lin says.

The authorities hope that Chinese animation and game companies can create more original Chinese content for overseas market, and work together to create international influence.