Chinese mobile gaming apps gain popularity globally

Chinese mobile gaming apps are getting more popular in overseas markets, with their total installation volumes growing by 115 percent in the past five years, according to a latest report.

The report, published by AppsFlyer, an Israeli mobile marketing analytics company, has studied about 5,200 Chinese gaming apps and more than 4.6 billion installations of these apps in overseas markets, revealing how Chinese gaming apps are going global.

The past five years, which started from the third quarter of 2017 and ended in the second quarter of this year, have been a golden period for China's mobile gaming apps to go global. During the time frame, less Chinese gaming companies went to the United States for opportunities, while the Latin American market has become a dark horse for growth, the report added.

Looking at the most recent data for the past nearly one and a half years, the number of paid users of China's mobile gaming apps worldwide has increased. In May 2022, 13.28 percent users were paying money for Chinese mobile gaming apps, marking an increase of 58.3 percent compared with the data in January 2022, the report added.

The progress showed that marketing activities have produced remarkable results, and it also highlighted the continuous potential of the growth of paid users, AppsFlyer said.

Wang Wei, general manager of AppsFlyer Greater China, said "China's gaming industry does not lack good products suitable for overseas markets. How to cultivate more high-quality global games is the key to the future journey".