A decade of meteoric growth

In 2019, Moutai made three breakthroughs in its development, with operating revenue topping 100 billion yuan, its stock price reaching 1,000 yuan per share and its market value surpassing 1 trillion yuan. The company accomplished its goal one year ahead of schedule during the 13th Five-Year Plan period (2016-20). During the past 10 years, Moutai has moved with the times to complete its transformation, promoting its development from a scale-focused enterprise to a business centering on major industry.

Moutai's success not only comes from business transformation but also from the support of Guizhou, especially from the province's transport network development.

Guizhou, a landlocked and mountainous province, caused difficulties for Moutai to extend outward due to the slower development of its transport system in the last century.

Over the past few years, the local government has accelerated construction of its infrastructure. By the end of 2021, expressways in Guizhou spanned 8,000 kilometers, connecting roads in the province.

Leveraging the rapid development of Guizhou's transport and other infrastructure, Moutai has built the Zunyi Maotai Airport in Renhuai city, helping to promote trade, economy, consumption and cultural exchanges between Guizhou and the world. These efforts also helped Moutai achieve expanded international cooperation, especially in countries involved in the Belt and Road Initiative.

In the next step, Moutai has mapped out its plan to develop into a world-class business, according to Ding Xiongjun, chairman of the group. The group is embarking on a high-quality road in ecological protection and green development, technological innovation and overall reform, cultural development and security and eco-friendly production, according to Ding.

Ding noted that Moutai will also adhere to manufacturing high-quality products with craftsmanship through the implementation of an improved quality management system. Efforts should be made to target an improved, balanced and higher-level development in product quality, implement a concerted production process incorporating quality checks and supervision, ensure a shared development between product quality and ecological protection, and conduct modern management in quality, Ding said. On top of this, Ding called for more supportive work in terms of leadership, talent, financial assistance, performance evaluation and brand promotion.