Breakfast TV in the best possible taste

He often checks the danmu, or live comments, for the show online, and he notices that one major element in the comments is regional pride, while another is the recommendation of their own hometown favorites. A common question among them is: "Why don't the crew come to my hometown to shoot?"

Audience recommendation is one major way for the crew to find new breakfast restaurants. During preparation for the season, the crew listed out all the restaurants the audience recommended and conducted research on each of them.

The directors may have their limits and food preference, so the viewers' opinions are quite important to the crew, according to Zhu.

As more food-themed documentaries are being produced, Zhu thinks viewers expect something new; something they've never heard of.

Besides Breakfast in China, he is also planning new food documentaries.

"Chinese food is rich and varied, and what's more diverse and abundant is the Chinese culture and history behind it, which is what we want to expand upon in our shows," he says.