Innovation boosts vocational success

Hands-on experience gives students practical lessons, Xing Wen reports.

Pu Xiaoxuan, a student from Fengxian secondary technical school in Shanghai, has been determined to be a livestreamer who can boost sales of her Xinjiang Uygur autonomous region hometown specialties.

She attended the first National Campus New Media Marketing Innovation Competition, which ended early last year.

Throughout the intensive competition, comprising several rounds of simulated livestreaming sessions, she grew to be a livestreaming host who no longer felt uneasy before a camera but was able to introduce the goods in a natural way during a promotional event.

"Teamwork helped me to tap my potential and I have become more willing to express myself in public," she says.

Growing up in the Ili Kazak autonomous prefecture, Pu plans to jump into the livestreaming segment after graduation and help expand the market of the nuts, fruits and other agricultural products from her hometown.

Lu Xinyu, a 22-year-old graduate from Shanghai University of International Business and Economics, shares a similar story to Pu's.

She also competed in the event and got to open new vistas on her future career.

"The competition lasted 145 days during which I cooperated with my teammates to write scripts for livestreaming sessions, learn how to stimulate customer interest when showcasing commodities, form our own style, as well as do the pertinent warm-ups and reviews," she recalls.