Local flavor adds spice to tourism

"To better promote Taizhou embroidery in the market, it's essential to develop fashionable products of different varieties, integrating the technique into people's daily lives in a practical way," says Lin Xia, an inheritor of the Zhejiang provincial intangible cultural heritage.

Located downtown, the 1-kilometer-long Jiazhi ancient street is lined up with more than 30 old buildings, such as pawnshops and taverns, which have been repaired to their original state in accordance with strict building standards.