The China (Shanxi)-New Zealand Trade and Investment Promotion Conference is held in Auckland, New Zealand, on Nov 13 (local time). [Photo/Shanxi Daily] 

North China's Shanxi province held the China (Shanxi)-New Zealand Trade and Investment Promotion Conference in Auckland, New Zealand on Nov 13 (local time).

During the conference, representatives from both sides conducted product displays, promotional presentations, trade negotiations, and project discussions focusing on their respective advantageous industries.

The Shanxi Investment Promotion Bureau and the Shanxi Chamber of Commerce in New Zealand agreed to cooperate in promoting investment and trade; and Shanxi Radio and Television Station and New Zealand TV Channel 33 agreed to pursue cultural exchanges, co-produce programs, and together explore new media resources.

Meanwhile, Shanxi Culture and Tourism Investment Holdings Group and New Zealand Excel Travel Co will share information about the development of their respective tourist markets; while Shanxi Lesiya Biotechnology Group C and New Zealand Great Master Trading Co have agreed to cooperate on branding.

Shanxi is known as the cradle of Chinese civilization. It is a resource-rich land, a beautiful tourist destination, and a pleasant and livable province. New Zealand has unique advantages in the dairy, animal husbandry, forestry, tourism, and education industries.

Li Haiyuan, chairman of the Shanxi Provincial Committee of the China Council for the Promotion of International Trade, said the two sides have enormous potential in terms of economic and trade cooperation.

Shanxi is willing to expand and deepen its exchanges and cooperation with New Zealand in agriculture, food, agricultural machinery, green economy, digital economy, healthcare, culture, tourism, education, and research, he added.

In recent years, there have been frequent visits between delegations from the two sides, resulting in more economic and trade exchanges, cooperation in the field of education, scientific and technological exchanges, corporate interactions, and cultural tourism.

In July, former New Zealand prime minister John Key visited Shanxi and attended the founding ceremony of the China-New Zealand Culture Exchange Center in the provincial capital Taiyuan. 

The center, which was established by the Shanxi Chamber of Commerce in New Zealand, allows people in Shanxi to experience the charm of New Zealand without leaving China and establishes a platform for promoting art, education, economic and trade cooperation between the two sides.