China's major consumption trends in 2023

Focusing on smart living

Intelligent home appliance products, such as robot vacuum cleaners and smart dishwashers, have seen booming sales and are enjoying rising popularity among Chinese consumers.

Until the third quarter of 2023, the cleaning appliance market has seen a dual growth in both sales and volume, according to Beijing-based consultancy All View Cloud.

Among these, robot vacuum cleaners have secured a dominant position in the market, with sales reaching 7.74 billion yuan, accounting for 37.9 percent of the category.

By mid-year, all-purpose robotic floor sweepers had reached 70.3 percent, doubling their adoption rate from last year, which stood at 34.3 percent.

China's intelligent small home appliances market has shown a consistent growth trend. In 2021, the market size was 155.7 billion yuan, and it is expected to reach 192.4 billion yuan by 2023, according to iiMedia Research.