Popular destinations boosted by films, TV dramas

2. Jiangmen in Guangdong province

Thanks to the success of the hit show The Knockout, Jiangmen in Guangdong province soared as a prominent tourism destination last year, where the drama was filmed.

As a prominent hometown for many overseas Chinese, the city boasts historical cultural street scenes, exotic South Asian-style architecture, and a diverse array of flavorful snacks, attracting a throng of tourists and TV fans.

Data from the local culture and tourism department reveals a remarkable 217 percent month-on-month increase in searches related to tourism in the city in February. Currently, travel bookings witnessed a substantial 144 percent month-on-month rise.

Besides, a statement issued by the city government in March last year reported that the city recorded more than 3.34 million trips in January and February, up 67.8 percent year-on-year, and the trips generated over 3.4 billion yuan of tourism income for the city, reflecting a notable rise of 124.3 percent compared to the same period the previous year.