Chinese drinks maker unveils overseas brand globally

Chinese natural plant-based drinks maker Guangzhou Wanglaoji Health Industry Co Ltd recently unveiled its international overseas brand "WALOVI" globally, stepping up their going-global efforts.

The company made the announcement earlier this week at the 2024 Milan-Guangzhou Business Environment Promotion Conference and China-Italy Economic and Trade Cooperation and Exchange Meeting in Milan, Italy.

"We want to seize the new opportunities of economic and trade cooperation between China and Europe, to bring WALOVI into more overseas local markets through more in-depth and wider cooperation and turn Wanglaoji into a global super beverage brand," said Li Chuyuan, chairman of the Guangzhou Pharmaceutical Holdings Limited (GPHL), the parent company of Wanglaoji.

Wanglaoji has entered overseas shopping platforms such as Yamibuy, Amazon and Costco. Its sales network covers 150 countries and regions on five continents, including dozens of countries in Europe.

In 2023, industry research and consulting organization Frost & Sullivan certified Wanglaoji as the No 1 natural plant-based drink in the world.

In 2019, at the Fortune Global Science and Technology Forum, Wanglaoji joined hands with Switzerland's SGS and the World Federation of Societies of Traditional Chinese Medicine to release the world's first International Standard for Herbal Tea Beverages.

In 2018, Wanglaoji's first overseas herbal tea museum opened in New York.