The opening of the 4th China Cross-border E-commerce Trade Fair. [Photo/fjsen.com]

The 4th China Cross-border E-commerce Trade Fair, which will last for three days, commenced in Fuzhou on Mar 18, with over 30 cross-border e-commerce platforms from around the world and more than 1,500 exhibitors from China participating.

"People engaged in cross-border e-commerce are becoming increasingly younger. To encourage industry professionals to choose our platform to showcase their products, the trade fair must maintain a focus on innovation," explained a member of the organizing committee.

This year's trade fair is focusing on new markets, channels, trends, and perspectives. The event includes a new international exhibition area and an international live-streaming zone, featuring many internet celebrities from Singapore, the Philippines, Indonesia, Malaysia, Thailand, and other locations, who are conducting live product promotions.

Additionally, the trade fair has enhanced the on-site experience to be more appealing to young people, creating a festival-like atmosphere.

While improving the exhibition content, the trade fair prioritizes the supply chain. It maintains an 80-percent supplier participation ratio, ensuring that suppliers are prominently featured and occupy the largest exhibition area. 

Furthermore, a new global selection zone has been introduced, curating the top 200 overseas products suitable for the cross-border e-commerce ecosystem, encouraging Chinese enterprises participate in international e-commerce.

In addition, this year's trade fair will also feature summit forums, debates, and more, continuously leveraging the resources of industrial belts across the country and encouraging more domestic products to be sold abroad.