Roborock hits global top in smart vacuum cleaner sales

Chinese tech company Roborock became the top-selling brand of smart vacuum cleaners worldwide in terms of global sales in 2023, according to the market research firm Euromonitor International.

Quan Gang, president of Roborock, said in a product launch event in Beijing on Friday that "Roborock has always centered its efforts on creating genuine value for users and adhering to a long-term perspective."

Even amidst a slowdown in the growth rate of the robotic vacuum cleaner market, Roborock has demonstrated exceptional sales performance not only in its home market of China but also in regions including the United States, Europe and the Asia-Pacific.

Currently, the Beijing-based company's robotic vacuum cleaners hold the top spot in global sales revenue, with market shares placing them among the top three in over 14 countries and regions worldwide.

According to data from the market research company International Data Corp, Roborock leads the market in sales volume in Northern Europe and holds the top market share in Germany. In the Asia-Pacific region, their products dominate sales in South Korea and rank first in revenue in Turkiye.

As a ten-year-old technology company, Roborock attributed its rapid growth to its substantial investment in research and development. The company has invested over 1.9 billion yuan ($263 million) in R&D efforts and established three major research institutes dedicated to AI, electromechanical engineering and optoelectronics.