Consumer products expo set to wow visitors to Hainan

The second CICPE was held in Haikou from July 26-30, 2022. This session featured an exhibition area of 100,000 sq m. A total of 1,955 enterprises from 61 countries and regions, made of 1,107 from overseas and 848 from China, exhibited 2,843 brands at the expo. In addition, the 2022 expo received more than 280,000 visits including 40,000-plus representatives for buyers.

The expo released more than 600 new products. A yacht show featuring 200-plus yachts from 50 well-known brands was held alongside the expo, according to the organizer.

As the guest country of honor, France participated in the second expo with nearly 50 of its enterprises and 250 brands. French companies Galeries Lafayette and Danone, for instance, took part in the event.

Lawrance Shum, CEO of Galeries Lafayette China, said the expo is an excellent platform for purchasers to connect with global high-end brands and understand the Hainan market as well as the entire Chinese market.

Bruno Chevot, president of Danone Greater China, North Asia and Oceania, said the expo is a "bridge" and "window" for high-quality foreign goods to enter the Chinese market, which is conducive to promoting communication between domestic and foreign markets and boosting consumption upgrading.

The event again attracted great media attention. During the period between June 24 and Aug 5, 2022, a total of 324 media outlets from China and abroad covered the expo, with nearly 340,000 reports published.

The third CICPE was held in Haikou from April 10-15, 2023. The total exhibition area reached 120,000 sq m, an increase of 20 percent over the 2022 edition.

More than 3,300 brands from 65 countries and regions were displayed at the event, an increase of 19 percent from 2022. The event attracted more than 320,000 visits. The number of buyers' representatives attending the expo exceeded 50,000, growing 25 percent from the 2022 edition.

There were successful investment promotions at the expo. Businesses from the host city of Haikou, for instance, signed agreements on 24 cooperative projects with domestic and overseas partners. The combined pledged investment totaled 3 billion yuan ($414.6 million).

More than 200 media outlets from home and abroad sent reporters to cover the event. About 610,000 reports related to the expo were published during the period March 3 to April 15 that year.

Italy was the guest country of honor of the third CICPE. In a short video at the opening ceremony on April 10, Italian Prime Minister Giorgia Meloni expressed her gratitude to the Chinese leadership and the expo, stressing the bilateral consensus to enhance China-Italy trade ties and boost global economic recovery through joint efforts.