Shanghai showcases Miyazaki's magic

Known for discovering Miyazaki, it was Tokuma who appointed him as director of Nausicaa of the Valley of the Wind in 1984, propelling Japan's now most prestigious animator to fame and global recognition. In 1990, Tokuma arranged for Laputa: Castle in the Sky to be shown in China, making it the first Miyazaki movie to be shown in mainland cinemas.

When asked about what the company has taken from the experience, Yu Shuitao, brand manager for Damai's Unlimited Art, says that they have learned the Japanese spirit of craftsmanship.

She says that the exhibition features a hallway designed to showcase a collection of 600 books, brought from Japan by Studio Ghibli.

"Even the way we arranged the books was done in a manner that closely replicates the style of Studio Ghibli. Our Japanese partners paid great attention to every aspect," Yu explains.

He Mi, president of Damai, says that the exhibition is the largest investment in a thematic exhibition in which Damai has ever participated or collaborated.

He says that the company has managed the complex procedure of organizing a Sino-Japanese exhibition on a very tight schedule, efficiently handling aspects such as importing props.

Yu adds that the Shanghai exhibition marks a good start for learning from the experience of international cooperation and hopes that it will help them organize exhibitions of work by Chinese artists in foreign markets in the future.