Shanghai Disney Resort releases Happiness Travel Trends Report

Chinese travelers are increasingly seeking emotional enrichment and joyful experiences, and Shanghai Disney Resort is attempting to deliver that to its guests, according to a new report.

The 2024 Shanghai Disney Resort Happiness Travel Trends Report, released on June 13, takes the resort as a sample to look into travelers' growing desire for emotional fulfillment amid a rebound in tourism and seeks to offer new insights into ongoing trends and changes within the tourism industry.

The report was put together by the China Tourism Academy (Data Center of the Ministry of Culture and Tourism).