PPM promotes its 26 core brands in Beijing on June 20. 

Nanjing-based Phoenix Publishing and Media Inc (PPM), a subsidiary of Phoenix Publishing and Media Group (PPMG), promoted its 26 core brands in Beijing, the capital of China, on June 20.

The 26 brands, focusing on humanities and social sciences, world literature, popular science, and children's literature and art, include both mature brands with extensive influence such as Very Short Introductions and up-and-coming ones such as Obelisk.

Zhang Chaoyang, chairman of PPMG, speaks at the promotional meeting.

Zhang Chaoyang, chairman of PPMG, noted at the promotional meeting that PPMG will continue building brands with distinctive features and wide-ranging influence to form a publishing brand system, helping build PPM into a world-class publishing and media enterprise.

Jeremy North, managing director for book publishing at Taylor & Francis, speaks at the promotional meeting.

Jeremy North, managing director for book publishing at Taylor & Francis, expressed the sense of pride he feels in collaborating with PPMG. He explained that the collaboration between Taylor & Francis and the subsidiaries of PPMG spans eight domains, and that they have continued strengthening their collaboration.

North is optimistic about PPM's brand building and believes that these brands will create many opportunities for the prosperous development of PPMG in the future.

Li Jingze, vice-chairman of the China Writers Association, discusses the Phoenix Literature Award at the promotional meeting.

Li Jingze, vice-chairman of the China Writers Association and guest of the Phoenix Literature Award brand, spoke highly of the award, noting that it breaks from the common practice of recognizing only published literature works and, instead, selects candidates from unpublished contributions.

The award has been presented three times, leading to the discovery of many outstanding works. Li believes that the award has proved itself as meaningful to literary creation and the publishing community. Both renowned and up-and-coming writers have noted the value of Phoenix Literature Award, he added.

The thriving development of PPM's brands is inseparable from their directors, who determine the visions, serve the readers, and lead teams in building the brands. Jing Wenhan, director of Obelisk, promoted his brand at the meeting.

In 2020, Yilin Press started naming its history books after Obelisk, which publishes books about different countries, wars, and cities, including The Rise and Fall of the Third Reich, Paris, Biography of a City, and Northern Lands: The Siberian Epic.

The brand also pioneers in the publishing of books with special binding and has forged close partnerships with institutions such as the Palace Museum and Peking University.

Jing shared Obelisk's user-generated content. Since the establishment of Obelisk, groups of professional readers have helped build the brand by serving as promoters, designers, translators, and even writers.

The meeting was attended by Adam Ridgway, director of the London Book Fair, Ying Mathieson, general manager at ACA Publishing in London, and other experts in the publishing community.

PPM, one of the largest publishing enterprises in China and the world's 10th largest publisher, publishes and distributes books, newspapers, periodicals, e-journals and audiovisual products.