AppsFlyer positive on Chinese market opportunity, growth

Not every country in the world can replicate China's success in digital development, and so will it be in the artificial intelligence era, said Ronen Mense, president and managing director of AppsFlyer Asia-Pacific.

Expressing confidence about the Chinese market, Mense said he expects AppsFlyer, an Israeli mobile marketing analytics company, to show stable growth in China this year and is looking forward to greater growth momentum from the market.

In an exclusive interview with China Daily, Mense said the company has been lucky to focus on China from the very beginning, making the nation's growth story intricately linked to the company's for a decade.

"With China's mobile internet leadership and robust engineering talent pool, AppsFlyer has gained great momentum here in the Chinese market," he said.

He said that AppsFlyer's vision to prioritize the Chinese market years ago has paid off.

"As we help Chinese companies to grow overseas, Chinese companies also helped us to develop, which are bringing mutual benefits and wins," he added.

AppsFlyer, founded in 2011, has developed technology that allows app owners to identify where their most profitable users originate from, such as a Google Search, and more. The company is also considering an initial public offering early next year, according to a Bloomberg report.

Despite an economic slowdown and geopolitical challenges on a global scale, Mense said China will continue to be "critical" for AppsFlyer.

"China will continue to be important for us, even in the next 10 years," he emphasized.

On the company's growth expectations in China over the next year or two, Mense projected a 15 to 20 percent annual market growth in the Chinese market.

"It is driven largely by advancements in AI," he explained. "AI is a driving force, which will enable companies to innovate with fewer resources and at a faster pace."

To meet such a need, the company is committed to leveraging AI in its services, including the development of AI-driven products like creative analytics and fraud detection tools.

Mense also highlighted the company's efforts in building a platform grounded in measurement, interpreting data signals to enhance privacy preserving collaborations among marketers.

Addressing concerns about the potential slowdown of China's mobile internet market, Mense said not every country in the world can replicate China in terms of mobile applications, and so will the case be in the AI era.

"TikTok, Shein and many other things, it wasn't until all of a sudden that they are everywhere," he said. "It almost happened overnight in China and it took a long time for this to happen."

"By leveraging strengths in supply chain management, technology, and market understanding, Chinese firms are well-positioned to succeed on the international stage," he added.

He said that it is also where foreign companies like AppsFlyer see "vast opportunities" and remain committed to the Chinese market.

"Looking into the future, AppsFlyer is poised to continue supporting Chinese companies in their global endeavors, fostering mutual growth and success," he said.