The ongoing Paris Olympic Games have boosted consumption in Jinan, capital of East China's Shandong province, as local businesses have witnessed a surge in consumer engagement and sales, driven by Olympic-themed activities and promotions.

From shopping malls to brand clubs, cinemas and banks, the city has embraced the Olympic spirit in myriad ways.

In shopping malls like Ginza, Olympic-themed products such as beer, snacks and biscuits have seen a threefold increase in supply. Additionally, special events like the exchange program for old clothes at Jinan's Capital Outlets have attracted significant consumer interest.

Sports clubs and venues have organized numerous events to celebrate the Olympics, including laser shooting competitions and rock-climbing activities, fostering a sense of community participation and excitement among residents.

The city's consumer market has been further energized by the ongoing Olympic fervor, leading to unexpected boosts in industries such as tea drinks, beauty products, and baby care. Analysts attribute this trend to the growing interest in global sports events and the increasing influence of short video platforms in shaping consumer behavior.

As businesses vie for attention amidst the Olympic spotlight, experts emphasize the importance of leveraging social media partnerships and creative marketing strategies to stay relevant and capitalize on the surge in consumption interest. By seizing the opportunities presented by the Paris Olympics, brands can not only enhance their visibility, but also forge stronger connections with their target audience.

Paris Olympics mascot plush toys are seen in shopping malls and supermarkets in Jinan. [Photo/Dazhong News]