Shibing county strives for Miao embroidery inheritance

In recent years, Shibing county in Qiandongnan Miao and Dong autonomous prefecture, Southwest China's Guizhou province, has promoted the development of the Miao embroidery industry chain, integrating research, production, sales and tourism by cultivating artisans and building brands.

The investments have injected vitality into the ancient traditional craftsmanship and paved new paths for its inheritance.

An ethnic embroidery industry park in Shibing collected precious Miao embroidery works and invited renowned artists to preserve the art form through exhibitions and experiential activities.

Several Miao embroidery companies within the park have introduced advanced digital design systems and automated production equipment to enhance production efficiency and product quality.

A digital cloud production platform was built for embroidery products, allowing companies to meet market demands better and provide personalized customer services.

Shibing has registered 42 ethnic handicraft enterprises, and in recent years, the sales revenue of handicraft industries led by Miao embroidery has reached 70 million yuan ($9.7 million) annually.

Aiming to transform traditional craftsmanship into innovative craftsmanship and promote the inheritance of Miao embroidery techniques, Shibing invited returning designers from Italy, France, the United States and other countries to form specialized design teams.

Shibing has also taken steps to protect the intellectual property rights of Miao embroidery. The county's enterprises possess over 80 national patents for Miao embroidery products, bringing tangible economic benefits to the region.