Logitech aims to capture larger share of Chinese market

Logitech International SA, the Swiss multinational manufacturer of computer peripherals and software, will allocate more capital and human resources to capture a larger share of China's fast-growing market, said its top executive.

Many opportunities arise from Chinese consumers' growing interest in various game themes and equipment, tech companies' heavy investment in gaming, and huge market size and revenue generated by e-sports, said Hanneke Faber, CEO of Logitech.

The executive noted that the demand for customized products, the digital transformation of business-to-business (B2B) and the broader application of artificial intelligence are all future development trends in the Chinese market.

"With the rise of computer peripherals that integrate both software and hardware, China has become an innovative and rapidly expanding market," said Faber. "We will enhance our position in the area of supplying mice, keyboards and webcams within the country."

"The country's vast consumer base serves as a major source of inspiration for Logitech, influencing the company's business strategies in other parts of the world," she added.

Eager to reinforce its earning strength, Logitech will strengthen its cooperation with Chinese tech and e-commerce giants like Baidu Inc, Tencent Holdings Ltd and JD Group to build a more digitally connected and productive business in China.

"Logitech is keenly aware of the rapid advancements in AI within China and its significant role in the global technology landscape," said Faber. "China's AI development benefits from effective policy support, a vast talent pool, and a strong industrial and innovation ecosystem, providing an ideal environment for AI growth."

With China entering a new era of green and innovation-led growth, Faber said it is fairly impressive to see the number of electric vehicles on the road in many Chinese cities. The company will cut its carbon emissions by 50 percent by 2030.

Supported by more than 2,400 workers in its factory in Suzhou, East China's Jiangsu province, and 300 engineers and sales staff across the country, Logitech also ships products produced in its China manufacturing base to other parts of the world.