Popular game takes aim at Xi'an history

However, in terms of content, she stresses that enhancing the dissemination of deep cultural connotations is essential.

"Professional guidance should be required. Additionally, the processing and refinement of materials need greater innovation, with a focus on shaping public curiosity about historical figures and events from the perspective of the humanities," she explains.

South African short-video maker Nico enjoys the game's Chinese elements, like lanterns and dragons.

"I think it's pretty cool," says the man who goes by the moniker "Nico Loves Meat Buns" on short-video platform Douyin with more than 970,000 followers.

"There were many interesting experiences delivered in tandem," he adds.

Nico believes gaming can play an important role. Many cross-border friendships have been created through online gaming and more than a few gamers have picked up foreign languages through the medium.

According to the developers, CrossFire has included a number of Chinese cultural and tourism elements over the years.

In 2020, they worked with Suzhou in Jiangsu province to deliver an immersive experience that involved the city's food, art performances and esports.

In 2022, it worked with the Shanxi culture and tourism authorities and drew inspiration from the image of a raging Yellow River to design a game prop.

Last year, it worked with the Sichuan Opera Troupe and created a series of props featuring Sichuan opera and hotpot images.

Speaking about future developments, Chen says that CrossFire will continue to explore possibilities for the digital IP to feature Chinese cultural elements.

At the same time, the series will continue to update, explore new gameplay integrations and improve the user-generated content platform that pools the creativity of the player community.

"By simplifying the development threshold and increasing support measures, the UGC platform aims to provide creators with greater space for innovation," Chen says.