IFA at 100: A Strategic Stage for Chinese Firms

Among the standout exhibitors, Honor dazzled the crowd with its groundbreaking ultra-thin foldable smartphone, the Magic V3. The innovative device, light in weight but heavy in impact, earned 39 "Best of IFA" awards. Honor further captivated audiences with a thrilling demonstration by world-renowned table tennis champion Timo Boll, who used the Magic V3 as a paddle in an entertaining match, drawing large crowds and elevating the brand's global presence.

Other Chinese companies shone just as brightly. Midea showcased its ECOMASTER energy-saving solution, which leverages cloud-connected advanced analytics and AI algorithms to optimize product performance, reducing energy consumption by an average of 30 percent. TCL impressed with its immersive home theater and smart home products, while DJI's innovative products made their debut. Haier showcased its leadership in IoT technology applied to connected home ecosystems. The remarkable presence of Chinese brands not only filled Chinese attendees with pride but also caught the attention of international visitors, who were impressed by their growing influence on the global stage.