Foreign tourists flock to Hunan and savor local culture

Building worldwide renowned tourism destinations is a long-term goal for Hunan. Previously, opinions on accelerating construction of world-renowned tourism destinations issued by the provincial government outlined targets such as achieving revenue of 1.1 trillion yuan ($154.66 billion) by 2025 and hosting more than 750 million visits. Now, by promoting its five signature attractions, Hunan aims to optimize its tourism industry to have more globalized characteristics.

The first attraction is the picturesque landscape represented by Zhangjiajie. The second attraction is the red tourism and patriotic education paths represented by Shaoshan Mountain. The third attraction is the city tour represented by Changsha. The fourth attraction is the agriculture-themed routes represented by Chengtou Mountain Ancient Cultural Site in Changde. The fifth attraction is the historical culture represented by Mount Heng in Hengyang city. This effort will enrich the forms of tourism consumption, intensify market promotion efforts and enhance the influence of Hunan province nationwide and globally, officials said.