JD Mall's first store in Fujian set up in Xiamen
JD Mall is a haven for tech lovers. [Photo/Wechat account of Huli district]
The first JD Mall in Fujian province officially signed a contract to build a mall in Huli district, Xiamen, offering a brand-new shopping experience. The project covers a total area of approximately 30,000 square meters and is expected to open in the second half of 2025.
JD Mall is an offline self-operated commercial entity of JD Group which aims to create hubs of "trendy shopping technology". It integrates immersive experiences, cutting-edge technology, and a wide range of JD's in-house products, mainly focusing on home appliances, digital products, new energy vehicles, pets, and other diversified formats.
JD Mall features the same price for online and offline products, with store services meeting the same standards as JD's online platform. The plan is to establish JD Mall as a city-level product sales center, customer experience center, and member service center in Xiamen.
The mature e-commerce platform and supply chain channels will also provide prominent advantages for JD Mall. The mall will fully leverage JD's backend big data to analyze the preferences of customers in Xiamen and make timely adjustments to categories and products.
Meanwhile, JD Mall will also introduce a variety of home appliances labeled as "Made in Fujian" to cater to the preferences of local customers and promote products manufactured in the province.
An interior rendering of JD Mall. [Photo/Wechat account of Huli district]
Why Xiamen
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Xiamen is one of the most economically competitive cities in China and was one of the first Special Economic Zones on the Chinese mainland. As a vice-provincial city independently listed on the State development plan, it has provincial-level authority in economic administration and local legislative power. In 2010, the Xiamen SEZ was expanded to cover the entire municipality. Today, Xiamen is a modern and international port city.