Legends help build cultural identity

China Daily has launched the "Kunlun · Legends of the east " cultural project, aiming to use technology to support cultural inheritance, and conduct active explorations and innovative practices for the inheritance of excellent traditional culture of the Chinese nation. This project, in collaboration with @TraditioNow  launch a series of cultural IPs.

The first "Qiang Embroidery ·Pocket With Love " focuses on traditional intangible cultural heritage in Sichuan province, deeply combining metaverse and blockchain technology to build a new cultural inheritance carrier that spans both web2.0 and web3.0. This will inject new vitality and contemporary connotations into the ancient Qiang embroidery technique. Let us look forward to this cultural project contributing to the passing down and development of traditional Chinese culture.