The "Friendly Shandong, Remarkable Shandong" brand initiative, centered around hospitality and excellence, has enhanced Shandong's competitiveness through the development of high-quality products and travel services.
Tens of thousands of brands have been included in the cultivation pool, and three batches of the "Remarkable Shandong" brand selection have been released, encompassing quality, innovation, green development, and cultural heritage.
By developing innovative tourism products and improving services to meet the diverse needs of tourists, Shandong is committed to making the "Friendly Shandong" brand more globally appealing and influential.
