A special-edition yellow rice wine product celebrates the 25th anniversary of Macao's return to China. [Photo provided by China Shaoxing Yellow Rice Wine Group]

Gu Yue Long Shan Shaoxing Wine Co — a nationally recognized intangible cultural heritage producer — is commemorating the 25th anniversary of Macao's return to China with a series of initiatives.

On Sept 22, the company partnered with the Greater Bay Area Film Concert 2024 in Macao, where it debuted Only Palatable Wine, a special-edition yellow rice wine crafted for the anniversary. 

The product, featuring base wine from 1999 — the year of Macao's return — garnered attention as a tribute to the milestone.

In 2023, Gu Yue Long Shan and Macao-based Nam Kwong Group hosted a tasting event for the product in Macao. 

Gu Yue Long Shan Shaoxing Wine Co and Macao-based Nam Kwong (Group) Co sign a strategic partnership agreement on Aug 29, 2023. [Photo provided by China Shaoxing Yellow Rice Wine Group]

During the event, the two companies signed a strategic partnership agreement to promote yellow rice wine culture in Macao and use the region's unique geographic position as a gateway to global markets.

The collaboration aims to deepen cultural exchange while advancing the global profile of yellow rice wine. Both companies emphasized their commitment to preserving China's winemaking heritage and sharing its story internationally.

For most Chinese people, Shaoxing in Zhejiang province is synonymous with yellow rice wine, which locals have been brewing since the Spring and Autumn Period (770-476 BC).

Yellow rice wine is a pillar industry in the city. It is exported to more than 40 countries and regions. The brewing technique was listed as one of the national intangible cultural heritages in 2006.