Chinese restaurants to cook up new ideas in US
Experts emphasize innovating while enhancing ambiance and service for diners
Hundreds of people in the catering industry attended the conference to discuss franchise models, marketing and brands, localization strategies and supply chains.
As US consumers increasingly seek authentic, globally influenced culinary experiences, Chinese restaurant owners are encouraged to adapt and innovate, learning from successful US chain models like McDonald's and Burger King, to build a loyal and diverse customer base, Duan said.
Chinese cuisine is renowned for its rich and varied flavors, yet Westerners might not fully appreciate the intricate techniques and cultural significance of its preparation.
Many Chinese dishes in the US have been adapted to suit diners' tastes, often resulting in a sweeter, less complex flavor profile. That has led to Americanized Chinese food becoming the primary representation of the cuisine.
