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Visualizing Ne Zha's economic rise

By Song Yi | chinadaily.com.cn | Updated: 2025-02-17 16:02

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A promotional ad for the movie "Ne Zha 2" in collaboration with Honor, a leading Chinese smartphone brand, on display at a shopping mall in Nanjing, Jiangsu province, on Feb 10, 2025. [Photo/VCG]

Editor's Note: The extensive promotion and merchandise surrounding "Ne Zha 2," China's highest-grossing movie, exemplify the growing influence of intellectual property (IP) on the economy. Through innovative product offerings across various sectors, businesses capitalize on popular IPs like Ne Zha, fostering consumer engagement and driving economic growth.

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